https://haibun.org/categories/marketing-seo/ Recent content in Marketing-Seo on haibun.org Hugo en-US Mon, 13 Jul 2026 17:54:10 +0000 https://haibun.org/posts/chatgpt-access-tied-to-9-drop-in-traditional-search-via-sejournal-matt-258353/ Mon, 13 Jul 2026 17:54:10 +0000 https://haibun.org/posts/chatgpt-access-tied-to-9-drop-in-traditional-search-via-sejournal-matt-258353/ <p>A recent look at U.S. desktop browsing shows <a href="https://arxiv.org/abs/2607.07652">ChatGPT directed people to outside websites in 5.2% of sessions</a>, compared to 31.1% for Google searches. The paper, conducted by Bocconi University researchers, examines Comscore clickstream data to gain insight into how broader access to ChatGPT has impacted traditional search.</p> https://haibun.org/posts/generous-collusion-31290/ Thu, 09 Jul 2026 09:03:00 +0000 https://haibun.org/posts/generous-collusion-31290/ <p>The professionals you have the most in common with may be your competition. They wrestle with similar problems and have similar goals.</p> <p>And you can offer value by sharing what you’ve learned and what you know–and that value will often be reciprocated.</p> https://haibun.org/posts/how-to-optimize-ppc-accounts-with-less-search-term-visibility-ask-a-pp-31289/ Thu, 09 Jul 2026 09:00:26 +0000 https://haibun.org/posts/how-to-optimize-ppc-accounts-with-less-search-term-visibility-ask-a-pp-31289/ <p>This month’s Ask A PPC tackles a very real concern: Search term visibility keeps shrinking on some platforms while other platforms continue to maintain more transparency. Advertisers still need to understand, diagnose, and optimize campaigns even when they do not have full search term signals.</p>