TikTok Targets AI-Generated Spam Accounts In High-Risk Topics
TikTok will test improvements to its detection systems for accounts posting AI-generated spam about politics and current events, financial advice, and medical topics, as announced in a newsroom post. The testing is set to begin in the upcoming weeks and described those categories as areas where misleading content could affect public trust or well-being.
Best content optimization tools for ROI-focused teams
Organic search still delivers some of the strongest returns in marketing, and the right content optimization tools make it easier to capture.
ChatGPT Access Tied To 9% Drop In Traditional Search
A recent look at U.S. desktop browsing shows ChatGPT directed people to outside websites in 5.2% of sessions, compared to 31.1% for Google searches. The paper, conducted by Bocconi University researchers, examines Comscore clickstream data to gain insight into how broader access to ChatGPT has impacted traditional search.
Generous collusion
The professionals you have the most in common with may be your competition. They wrestle with similar problems and have similar goals.
And you can offer value by sharing what you’ve learned and what you know–and that value will often be reciprocated.
How To Optimize PPC Accounts With Less Search Term Visibility – Ask A PPC
This month’s Ask A PPC tackles a very real concern: Search term visibility keeps shrinking on some platforms while other platforms continue to maintain more transparency. Advertisers still need to understand, diagnose, and optimize campaigns even when they do not have full search term signals.
Google's Open Knowledge Format Could Work For Websites, Too
Google published a format for turning a body of knowledge into a folder of linked markdown files. It was built for internal company data, and by accident, it solves a problem public websites have too. Right now, the most an AI agent gets from your website is a flat read of your pages, one at a time. This format builds a graph of how your ideas connect instead, so I tried it on my own website.
Google's Mueller Flags A Case On Why LCP Fixes Miss the Target
Google Search Advocate John Mueller highlights a new case study explaining why certain Largest Contentful Paint improvements often fail to produce results. In a layout that varies by store, the browser may focus on the wrong element, causing all subsequent optimizations to target something that was never the LCP in the first place.
Google Ends Cache-Served AMP Pages In Search
- Google Search now routes searchers to the domain's own AMP host pages.
- Google will no longer use the AMP viewer, AMP Cache, or signed exchanges for AMP serving.
- AMP content will continue to rank like any other web page.
Google Search now takes searchers directly to a domain's AMP host pages, ending the viewer/cache serving path. AMP still ranks as normal.
Ecommerce AI SEO: How to optimize online stores for LLMs
AI systems don't just surface links to product pages the way traditional search engine results do. They retrieve product information, compare options, and can even initiate purchases on behalf of users.
Only 25% of cited sources overlap between ChatGPT's different reasoning modes [Study]
Most AI visibility strategies treat ChatGPT as a single system. The data shows that it might not be wise.
When ChatGPT operates in high-reasoning mode, it cites a different set of brands, surfaces different source types, and behaves differently than when it’s in minimal reasoning mode.