Google's Open Knowledge Format Could Work For Websites, Too
Google published a format for turning a body of knowledge into a folder of linked markdown files. It was built for internal company data, and by accident, it solves a problem public websites have too. Right now, the most an AI agent gets from your website is a flat read of your pages, one at a time. This format builds a graph of how your ideas connect instead, so I tried it on my own website.
Google's Mueller Flags A Case On Why LCP Fixes Miss the Target
Google Search Advocate John Mueller highlights a new case study explaining why certain Largest Contentful Paint improvements often fail to produce results. In a layout that varies by store, the browser may focus on the wrong element, causing all subsequent optimizations to target something that was never the LCP in the first place.
Google Ends Cache-Served AMP Pages In Search
- Google Search now routes searchers to the domain's own AMP host pages.
- Google will no longer use the AMP viewer, AMP Cache, or signed exchanges for AMP serving.
- AMP content will continue to rank like any other web page.
Google Search now takes searchers directly to a domain's AMP host pages, ending the viewer/cache serving path. AMP still ranks as normal.
Ecommerce AI SEO: How to optimize online stores for LLMs
AI systems don't just surface links to product pages the way traditional search engine results do. They retrieve product information, compare options, and can even initiate purchases on behalf of users.
Only 25% of cited sources overlap between ChatGPT's different reasoning modes [Study]
Most AI visibility strategies treat ChatGPT as a single system. The data shows that it might not be wise.
When ChatGPT operates in high-reasoning mode, it cites a different set of brands, surfaces different source types, and behaves differently than when it’s in minimal reasoning mode.
What is video SEO? How to optimize for YouTube, Google & AI
Many video search engine optimization (SEO) guides offer checklists of basic steps for helping videos rank on YouTube. But truly effective video SEO needs a broader strategy targeting the surfaces with the highest potential for visibility today — not just YouTube, but also Google Search and AI search platforms.
Campaign optimization strategies that actually work in 2026
Recent data shows that 88% of marketers now use AI every day to guide their biggest decisions, and for good reason. Marketing automation has been shown to generate 80% more leads and drive 77% higher conversion rates. With global ad spend now topping $1 trillion, there’s simply too much data for even the most experienced teams to manage by hand anymore.
Profound vs. Bluefish AI for AEO: Which tool wins for marketers?
If a brand is not visible in answer engines, it’s missing critical early-stage influence. According to McKinsey, 50% of consumers now use answer engines, and more than 70% rely on it to ask questions and gather information. That means a growing share of discovery occurs within AI tools and before users click through to websites.
Why category entry points belong in every AI search strategy
For two decades, marketers have built their content around keywords. But now, AI has changed how people search. They’re able to describe situations in their own words, and that gives content teams a clearer view of the moments behind their needs.
Bantu Kami Memilih Lokasi Acara Berikutnya di Eropa untuk Search Central Live Deep Dive 2026. | Google Search Central Blog | Google for Developers
Kamis, 18 Juni 2026
Sebagaimana yang telah kami sampaikan beberapa bulan lalu, kami akan menghadirkan format Search Central Live Deep Dive di wilayah Eropa, Timur Tengah, dan Afrika (EMEA). Format SCL ini menuntut kami untuk menemukan lokasi terbaik bagi acara tersebut—sebuah tempat di mana Anda semua dapat benar-benar saling berinteraksi, belajar, dan menikmati pengalaman yang ada.