Guide to Guest Posting and Blogging for SEO

Key Takeaways

• AI-generated pitches and posts are flooding editor inboxes, which means the bar for guest posting has moved. More than ever, writers need to lead with originality and a clear point of view.
• A short, human email that references specific recent posts is one of the best ways to get noticed. 
• Choose a primary goal before you pitch. If you want backlinks, target high-authority sites. If you want referral traffic or thought leadership, target sites with engaged audiences. 
• Vet every prospect on the four criteria in this guest posting guide: audience relevance, real engagement, domain authority (DA), and editorial standards. 
• One well-placed contribution on a highly relevant, well-edited site delivers more authority than dozens of placements on weak ones. 
• Google permits AI-assisted drafting but enforces against content produced at scale without value. Edit AI drafts heavily for originality and expertise.

AI can be an extremely useful tool for content creation, but guest posting is one area where it can pay off to pull back. 

AI Overviews Visibility: A Reliable Way To Track What Spot-Checks Miss

Ensure your brand remains visible in AI Overviews by implementing ongoing monitoring strategies for citations and sentiment.

Plenty of teams now manually prompt an LLM to see if their brand appears.

Google On Canonical Fixes; Mueller On Hidden Links And A/B Tests - SEO Pulse

Welcome to the week’s Pulse: image generation lands in AI Overviews, Mueller weighs in on a plan to hide a homepage link, and Google puts an outside limit on how long a content-based canonical fix takes.

Generous collusion

The professionals you have the most in common with may be your competition. They wrestle with similar problems and have similar goals.

And you can offer value by sharing what you’ve learned and what you know–and that value will often be reciprocated.

How To Optimize PPC Accounts With Less Search Term Visibility – Ask A PPC

This month’s Ask A PPC tackles a very real concern: Search term visibility keeps shrinking on some platforms while other platforms continue to maintain more transparency. Advertisers still need to understand, diagnose, and optimize campaigns even when they do not have full search term signals.

Google's Open Knowledge Format Could Work For Websites, Too

Google published a format for turning a body of knowledge into a folder of linked markdown files. It was built for internal company data, and by accident, it solves a problem public websites have too. Right now, the most an AI agent gets from your website is a flat read of your pages, one at a time. This format builds a graph of how your ideas connect instead, so I tried it on my own website.