Gen Z Now Treats Claude And OpenAI Like Consumer Brands, But Trust Is Still An Issue
Claude’s Consideration score among U.S. Gen Z adults nearly doubled in the second quarter of 2026, climbing from 14.2% to 28.1% and landing the highest score of any brand in YouGov’s newest ranking. OpenAI more than doubled its own score too, jumping from 10.1% to 22.1%. If you check referral traffic and citation share every Monday and consider the AI question handled, this number measures something referral logs never will. Gen Z isn’t just using these products. A growing share of them is starting to think of Claude and OpenAI the way they think of a sneaker brand or a streaming service.
How AI Search Trends Are Changing PPC Campaign Structures – Ask A PPC
This month’s Ask a PPC tackles a strategy question masquerading as an execution one:
“What should search campaign structures look like when AI changes how people research before they buy?”
CRM deployment: A step-by-step process for growing teams
There’s an irony at the heart of most failed CRM rollouts: the technology almost never lets you down. The deployment does. More than 60% of CRM failures trace back to people and process challenges, not the software, and most of those failures are preventable with the right plan.
Reddit CEO Intends To Show More Reviews And Recommendations
Reddit’s Q2 earnings call revealed that Reddit intends to surface more evergreen content to users. The company also explained that it intends to make its search bar more visually engaging by integrating advertising modules. It’s clear that Reddit aspires to compete with online content publishers and become a stronger competitor to social networks.
Reviews, Reputation & Listings: The Local Signals AI Now Reads
For years, you could gauge local visibility by checking the map pack and a page of organic results. These have always mattered, but now, the same business details that feed them are also powering AI assistants. Instead of presenting a page full of options, an assistant responds with just a few names.
EU Commission Article 50 AI Transparency Law Has Four Exemptions
The European Commission’s Article 50 of the AI Act governing AI transparency has come into force, mandating that labels notifying that content is generated by AI be labeled.
Article 50 is a part of a larger legislation called the EU Artificial Intelligence Act under which Article 2(1)(c) states that the laws apply to providers and deployers of AI output is used in the “Union.” That means that the laws apply to producers of the content that can be accessed on the open web by content consumers who are located in the EU.
Head Of Anthropic's Claude Code Says Prompt Engineering Not That Important
Y Combinator’s Diana Hu recently interviewed Boris Cherny, the creator and head of Claude Code at Anthropic. Cherny said that Claude Code is more capable than is commonly understood, saying that prompt engineering is largely not important. Given that Claude doesn’t require “overthinking,” he suggested Claude Code users would be better off unfollowing AI influencers on Twitter and LinkedIn.
HubSpot AEO vs. Otterly: Platform or standalone tool?
Here’s the question most teams are actually trying to answer: do you need a standalone tool to monitor how your brand shows up in AI search, or do you need something that connects that monitoring to the content and CRM workflows that let you act on it?
How to find AI visibility gaps with Semrush
Semrush helps you find AI visibility gaps by identifying the topics, sources, and narrative themes where competitors get mentioned in AI answers but your brand doesn't.
The process is similar to SEO competitor analysis. You find where competitors are winning and close the gap.
Google Expands Review Guidelines And Warns Of Manual Actions
Google updated its review documentation with more reasons why content could trigger a manual action.
Google updated their review snippet documentation to add three more reasons why a site may become eligible for a manual action. Authentic human insights are an important quality of the kind of content that Google wants to rank, arguably even more so when it comes to review content.